About Reticle Research

Reticle Research is an advisory services and consulting firm helping clients benefit from insights into a shifting consumer technologies.

Ross Rubin serves as principal analyst for Reticle Research. Ross has over 16 years of experience as an industry analyst. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched several research products. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research, where he served as vice president and chief research fellow.

Ross shares commentary on the technology industry at Techspressive and via Twitter at @rossrubin. He is also a senior columnist for Engadget, where he has written the Switched On column since October 2004, and a columnist for ABCNews.com and Tecca, where he contributes Rubin’s Roundup.

Ross has appeared on ABC, The Today Show, CNN, CNBC and Fox News and is frequently quoted by media outlets such as The New York Times, The Wall Street Journal, Bloomberg Businessweek  and other leading publications. He has written or contributed to 13 books and written over 500 articles on computing and communications technologies.