Backerjack Research

About Backerjack Research

Great sources exist for tracking adoption of mature technology products sold at retail. However, it is difficult to obtain quantitative information about what early adopters are embracing before products hit retail. Focus groups are qualitative. Intent questions on surveys are not strong predictors. Crowdfunding campaigns enable product companies and retailers to see what consumers are voting for with their dollars In fact, the desire/faith is so strong that consumers accept risk products may never materialize.

However, there is a lot of “noise” for those selling products Charity projects Crafts projects Pipe dreams Apps and services Rambling videos Hyped-up descriptions Products can appear everywhere. On Kickstarter alone, a camera product can appear in the Product Design, Camera Equipment, Gadgets, Hardware, Technology or Wearables section.

Nonetheless, the innovative products to spring forth from Amazon Launchpad is providing exposure to crowdfunded products. Best Buy opens Ignite center for crowdfunded products Newegg, Brookstone, Target have partnerships with Indiegogo. Retailers such as The Grommet focus on new inventions.

The Ubi, scucessfully launched on Kickstarter in 2012, was a forefunner of the Amazon Echo and Google Home

The Ubi, scucessfully launched on Kickstarter in 2012, was a forefunner of the Amazon Echo and Google Home

Crowdfunded Product Tracker: Connected Technology

bj2Crowdfunded Product Tracker (CROPT) A quantitative tracking tool spanning a range of categories Available for Connected Technology products Delivered monthly

Product Innovation Pipeline Reports

Product Information Pipeline Reports (PIPR) Formatted narrative reports with deeper analysis that drill down into a category with more analysis Quarterly for first categories: Imaging, Smart Home, Wearables