About

Reticle Research is an research and advisory services firm helping clients and partners benefit from insights into a shifting  technology landscape. The company has three product brands:

  • Reticle Research is the company’s main product line, focused on producing and delivering research in partnership with media and events companies
  • Reticle Research Signature produces research created wholly by the company.
  • Reticle Research Select produces custom publishing and commissioned research.

Ross Rubin serves as principal analyst for Reticle Research. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets since 1996. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow.

Ross has written more than 600 articles and columns and has contributed to 13 books on technology and telecommunications. He shares commentary on the technology industry at Techspressive and via Twitter at @rossrubin. He is also a senior columnist for Engadget, where he has written the Switched On column since October 2004, and has been a CNET columnist since 2010. He has also been a regular contributor to TechCrunch, ABCNews.com and Laptop Magazine, among other Web sites and publications. In 2014, he founded Backerjack, the first Web site devoted exclusively to covering the product innovation pipeline created by crowdfunding.

Ross has repeatedly been named one of the most-quoted analysts in the media and been called “a trusted advisor to technology companies” by CNN. He has appeared on ABC, The Today Show, CNN, CNBC and Fox News and is frequently quoted by media outlets such as The New York Times, The Wall Street Journal, USA Today, Bloomberg Businessweek  and other leading publications. He has spoken at industry events such as CTIA, IFA, E3, Engadget Live, APPNATION and the CEA Industry Forum, judged Last Gadget Standing and TechCrunch Hardware Battlefield competitions, and frequently serves as a CES advisory board member for the Consumer Electronics Association.