Reticle Research was founded by Ross Rubin, who serves as principal analyst. Ross has more than 16 years of experience analyzing consumer technologies. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics to clients and helped to launch several research products. Prior to NPD, Ross founded and developed the consumer access and technology service at Jupiter Research, where he served as vice president and chief research fellow.
Ross shares commentary on the industry at Techspressive. He is also a senior columnist for Engadget, where he has written the Switched On column since October 2004, and a columnist for ABCNews.com and Tecca, where he writes Rubin’s Roundup.
Ross has appeared on ABC, The Today Show, CNN, CNBC and Fox News and is frequently quoted by media outlets such as The New York Times, The Wall Street Journal, Bloomberg Businessweek, San Jose Mercury News, Associated Press and other leading publications. He has contributed to 13 books and written over 500 articles on computing and communications technologies.
You can follow Ross on Twitter at @rossrubin.