Media Inquiries
Interested media may contact Ross Rubin for commentary regarding major tech-related stories by e-mailing media@reticleresearch.com. Topic Ross can address include:
- Augmented Reality/Virtual Reality
- App Economy
- Big Tech
- Consumer Electronics
- Computing Platforms
- Future of Work
- IoT/Sensors
- Smart Homes
He can also offer commentary on major product and services announcements from companies such as:
- Amazon
- Apple
- Intel
- Lenovo
- Microsoft
- Qualcomm
- Samsung
Latest News
How MagSafe mastered the modularity Motorola missed
Writing at ZDNet, Ross Rubin notes how Apple’s wireless, magnetic charging attachment, MagSafe, was able to better balance form and function than previous modular phone attempts.
Read moreRobots are clawing their way into our future
Over at ZDNet, Ross Rubin explains how some robot products are moving closer to the mainstream, progressing from high-tech toys to futuristic aids.
Read moreSmart displays are stealing the show from smart speakers
In his ZDNet column, Ross Rubin writers about how smart displays are upending smart speakers in the home, particularly among premium devices.
Read moreWith business model adrift, Loon comes crashing down to Earth
Over at ZDNet, Ross Rubin writes about Loon, the Google(x)-incubated company that sought to provide internet access in developing economies that’s shutting down, and how it exemplifies Google’s evolution.
Read moreApple finally settled a few old scores in 2020
In his ZDNet column, Ross Rubin shares how Apple’s longest running technology story arcs came to a close in 2020 as new ones started finding their way through an evolving competitive and regulatory environment.
Read moreHow the pandemic revealed the smart home paradox
At ZDNet, Ross Rubin shows how the pandemic ultimately revealed how many smart home products are most useful when you are, in fact, not home.
Read moreAt CES 2021, laptops go beyond the 2-in-1
Over at ZDNet, Ross Rubin shares how CES showed that laptops are advancing in ways subtle and striking, unveiling new heights of speed and efficiency.
Read moreNEC LaVie mini PC melds mobility and modularity
At ZDNet, Ross Rubin shares how the intriguing NEC LaVie mini PC has taken lessons from other modular devices.
Read moreCloud providers compute a greener future
Ross Rubin writes in ZDNet about how cloud providers are furthering other companies’ environmental causes via The Climate Pledge.
Read moreFor pros and consumers, VR makes price-performance leaps
Over at ZDNet, Ross Rubin shares how Varjo is reducing the price of its latest pro headset generation as it takes leadership in resolution and field of view.
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