Media Inquiries
Interested media may contact Ross Rubin for commentary regarding major tech-related stories by e-mailing media@reticleresearch.com. Topic Ross can address include:
- Augmented Reality/Virtual Reality
- App Economy
- Big Tech
- Consumer Electronics
- Computing Platforms
- Future of Work
- IoT/Sensors
- Smart Homes
He can also offer commentary on major product and services announcements from companies such as:
- Amazon
- Apple
- Intel
- Lenovo
- Microsoft
- Qualcomm
- Samsung
Latest News
Microsoft vs. Google: The state of first-party devices in the ecosystem
At ZDNet, Ross Rubin lays out criteria for evaluating the first-party device efforts of Google and Microsoft, contrasting the need to balance market inroads against common competitors with competition against licensees.
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Amazon’s Echo Loop discreetly wraps Alexa around your finger
Writing in ZDNet, Ross Rubin looks at the benefits and market impact of Amazon’s Echo Loop, an affordavle smart ring that puts a discreet Alexa experience on your finger.
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Apple Silicon MacBooks will be the laptops that iPads were never supposed to be
At ZDNet, Ross Rubin discusses how Apple Silicon MacBooks will relieve the pressure on iPads to be the laptops they were never designed to be while touching on whether Apple will extend a value entry to its laptop line.
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Pixel 5 is a reminder that Google’s phones have never been all that relevant
Ross Rubin speaks with CNET and showed off the clever Hold for Me feature, but most of the focus was on the home as the company strives to find meaningful differentiation in the handset market.
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With HP’s Reverb 2, the Omnicept edition, VR experiences you
At ZDNet, Ross Rubin looks at the forthcoming Omnicept edition of HP’s Reverb 2 VR headset, which borrows from the smartwatch in bringing physiology tracking to wearables.
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